The Top 3 Twitter Marketing Software

Twitter which once was purely a social network has now become a big market place for those who want to do business online. And to keep up with the work load that is involved in marketing through this medium software have been developed to ease the work and make it faster. Presently there are three Twitter marketing software that are doing the rounds in this network. These are, Tweet Whistle, Hummingbird and Tweet Adder.

Tweet Whistle is a software for marketing that is used for Twitter marketing. With the help of the software you can locate users by keywords from a user’s bio, you can find users by their location, and users can be found by the tweeted keywords.

From inside the tool you can remove the followers that are not following you for a specific period, which enables you to delete them so that you don’t have to follow those that do not choose to follow you. The software has the option of sending your tweets through any RSS feed that you choose. However the software has the facility to automate the software to download users to you database that you can visit at your leisure. At around $40 it is dirt cheap, however this should not be construed as inferior software, it has its own strong points.

Twitter Adder, this is the most popular Twitter marketing software that exits. This Twitter marketing software does all the functions that Tweet Whistle does, plus it can also find particular users followers, like followers of your competitor. Having found them you can download them to your database for use when you feel like. With Twitter Adder you can create a schedule of tweets even for a month or more. The software will send the tweets automatically at the interval you set. There are many other features that can be used to help you in Twitter marketing. However, the software is a bit on the expensive side with the full version costing around $188.

Hummingbird 2 another Twitter marketing software is based on Adobe’s current platform. The software has it limits and cannot be categorized as complete Twitter marketing software. If you want to search users based on the keywords they are tweeting, then the software is adequate for you but you will not be able to find users by location with this software. However, you can specify the type of users you want to follow by which the software will follow those particular users instead of following them all. But with a price tag of $97 it seems a bit costly when you consider its limitations.

Depending upon you requirement you can choose the Twitter marketing software that will be right for your marketing campaign.

Marketing Software – Does It Really Save You Time Marketing Your Business?

Does marketing software really save you time? This argument has been around as long as computers have been available and there are three main points of contention that keep this debate continuing year after year.

The purpose of this article is not to convince you one way or another about whether you should implement software solutions in your marketing efforts, but rather to expose you to both sides of the argument so that when you decide to investigate marketing software solutions for your business you can weigh the pros and cons of each point of view.

The three most significant arguments about using marketing software center around these concerns:

1. Does the computer have the ability to “think creatively?”

2. Does the time invested to learn a particular software application save you money over the long term?

3. Is the particular computer application able to be customized enough to give you the results you desire?

There are more concerns than these, but for the purpose of this article we will examine these three.

Does the computer have the ability to “think creatively?”

On a base level, of course, the answer is no. The software is only as creative as the person who has programmed it. However, if the programmer of the software is familiar with the situation the user is attempting to automate and can create a series of “prompts” that will allow the user to creatively provide input as to generate a result that the user may not have created on their own, then the automation via software is a success.

For example, using a marketing plan creator software application that is programmed with a well-designed set of situation analysis questions can allow the user to thoroughly examine their market by the promptings of the questions. Often times, the user may not know what questions to ask but is able to answer them if they are presented in a methodical fashion. In this case the marketing software can be a powerful partner.

However, can this same marketing software write an effective and creative advertisement? Probably not, but it may lead you through a system of defining your uniqueness which should be the fundamental basis of your advertisements.

So while a computer can’t think on its own, if it is adequately programmed it can be a big help in crafting a marketing program.

Does the time invested to learn a particular software application save you money over the long term?

This will depend on the user and their proficiency with not only computers, but with their grasp of the specific subject as well. The demo videos that are shown to highlight a program’s features can often send a message that the software is simple to implement. But once you engage the program for the first time you begin to wonder how long this will take to master. This is not the responsibility of the software publisher alone.

Before undertaking an automation effort via marketing software you need to assess the computer skill level of those who will be using the tool. Perhaps the investment in time will not be worth the return the user will get by automating a particular marketing function.

Is the computer application able to be customized enough to give you the results you desire?

This final concern is one that haunts both the software publisher and the end user. From the publisher’s perspective, it is important to make the software generic enough to reach a broad market yet give enough customization to please the end user.

For the user, their primary concern is to have a software application that is not only easy to use but will give them the exact end results they desire. Having to settle for anything but their exact end-result desire begins to lower the worth of the software in the user’s mind.

The key to this concern is knowing, in advance, what your desired end result should look like and then have the software vendor prove the capability of their application up front. This will provide assurance for the user and reduce abandonment rates as well.

Automation has always produced a two-edged argument between those who trust their human intuition and those who want to improve their productivity. In reality, there is only success when there is optimal balance achieved between both the “human element” and the “mechanical element” (also know as the marketing software application.)

Advantages of Email Marketing Software

Email marketing software is a very efficient way to reach clients and consumers. Billions of people all over the world are using the communication and messaging. Online companies and stores should use this in order to send invitations commercial and advertisement in a more rapid and efficient manner. The software is very easy to use. Most of the features and functions provided with the software are automated. This would minimize the effort needed in the part of the marketer. The software can be downloaded from many online sites and pages. This is a very effective marketing tool to help businesses increase sales and income.

The email marketing software can do all the basic and complicated processes needed to be accomplished. The marketing software can conduct research through surveys and questionnaires. This is possible through the connections and affiliations of the software manufacturer. The e-mail marketing software is allowed to send questionnaires to users of the major e-mail services present all over the world. The questionnaires can be used to gather information regarding the preference, feedbacks and comments of consumers regarding different products and services. The information collected is crucial in helping the businesses create an effective strategy. The questionnaires can be sent regularly in order to gather new information which can be used to improve the marketing operations.

The marketing software is also useful for analyzing data. All the data and information attained would be automatically analyzed and organized to help marketers gain a better understanding of the market. For example, the response of the consumers can be presented using a graph or table. Instead of looking at each comment or feedback, a summary of the results would be given. The percentage of people favoring or refuting the product can be easily seen. This would help the marketer save time, effort and resources. The data can be reviewed faster which would allow the work to be accomplished in a short period of time. This is necessary since internet marketing is a very fast paced industry. The marketers need to react efficiently due to the high level of competition.

The email marketing software can increase the sales and income of online businesses within weeks. The level of connectivity offered by the software is very expensive. The software can collect e-mail accounts using different Internet sites and pages. In fact, the marketing software can gather information in social networking sites such as MySpace and Facebook. This is very practical considering millions of people access social networking sites on a regular basis. The e-mail accounts collected would be used in the marketing campaign. All the commercials and advertisements of the online businesses would be sent in the e-mails. The process is automated which allows the online business to connect to new clients daily.

The e-mail marketing software is recommended for small and large businesses. It is a very valuable marketing tool which can accomplish a lot of results in a short period of time. Instead of investing in a different marketing techniques and methods, people should use the marketing software. It can conduct research, send invitations and create e-mail listings. The software has changed how marketing is accomplished.